Strongly convinced of the power of education and its profound ability to impact learner’s behaviors and improve health outcomes, Lee founded LiV with the vision of creating an agency of reference in Canada. 

By virtue of her powerful leadership skills, creative and strategic thinking, and ability to understand and connect with all stakeholders, Lee rapidly set herself apart and is viewed as an influential leader in the healthcare community. 

Lee believes that education is a continuum and with deep understanding of the methodology required to change behaviors (from knowledge to skills and attitudes) education is, by far, the most powerful game changer available. 

Having established liV as a key contributor to healthcare education in Canada, liV now expands this reach and impact globally.


Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny. —Aristotle
Experience in Healthcare
17 years
Previous job titles/roles
Medical Communications Manager
Marketing Manager
Lead, Product Launch
Bachelors of Philosophy
The thing I love most about liV
The feeling of having developed and implemented educational initiatives that are benefiting Canadian patients and in order to achieve it, working with Key Opinion leaders with a common goal: meaningful impact.
  1. I am passionate, energetic, and always up to a challenge! Try me!
  2. My guilty pleasure is GOOD wine!
  3. Winter is my favourite season - I love skiing, snow shoeing and more!
  4. My dream for retirement is to spend my winters skiing in Les Trois Vallées.
  5. In the summer at my cottage, I love surfing with my family and my life-long best friends: Brigitte, Nataly and Josée!